authors
Baisali Roy, Sonia Laskar and Dr. HR Lasker

abstract
The banking sector has undergone a significant transformation due to digitalization, shifting from a traditional branch-based model to a more convenient and accessible online platform. This transition has empowered customers to manage their financial obligations quickly and securely, leading to increased satisfaction levels. Primary data was collected from the different departments of Assam University, Silchar, India. Random sampling technique was used. Data was collected through a structured questionnaire and analyzed using descriptive statistics and Chi Square test. The findings suggest that factors such as convenience, assurance, consistency, availability, quick access, and security are important reasons for e-banking customers to accept digital banking services. There is no association between these factors and the gender of the respondents. In terms of satisfaction, both public and private sector bank customers have similar levels of satisfaction with digital banking services. However, it is important to acknowledge that there are challenges associated with digitalized services. Despite this, if the current pace of acceptance continues, the impact of digitalization on India's banking sector will be felt across the entire country.